The creation and maintenance of a solid sales pipeline or "pipeline development" is the goal of every marketing campaign. The Vario Group, unlike outsourced telemarketing firms, does not simply "throw unqualified leads over the fence" only to have sales executives later discover that those leads never represented "real" opportunities. We believe in partnering with clients to create true, realistic objectives and metrics, rather than simply selecting a "target number" for lead generation that leaves clients salivating. We focus on delivering results that count, results that lead to enhance profitability!

The Vario Group executes the following strategies to jumpstart pipeline development.

CONSULTING AND/OR TRAINING

Companies are wrestling with the idea of whether to establish internal pipeline development teams or outsource that function to experienced companies like The Vario Group. We have put that question to rest by assembling a team of experienced professionals, with extensive expertise in:

Companies fail to successfully develop pipelines because they ineffectively define and measure the critical factors leading to success. Now, technology companies can leverage our expertise to secure high quality consulting services or train internal staff to effectively generate new, "real" opportunities.

INBOUND AND/OR OUTBOUNDCALLING

Cold-calling, considered by many to be a relatively ineffective method of generating 'real' opportunities, still has strong support in many quarters. The Vario Group has experienced specialists, with years of grassroots cold-calling experience, to enhance the productivity of cold-calling initiatives and help management profile ideal clients and applications.

DIRECT MAIL/TRADESHOWS/SEMINARS

The Vario Group supplies technology companies with professional Pipeline Development Specialists to follow-up on lead generation activities from direct mail campaigns, tradeshows, and seminars to maximize the return on investment on several thousands of dollars invested in these lead generation strategies. Pipeline Development Specialists also have the ability develop and manage direct mail campaigns, and professionally represent your company at tradeshows and seminars to ensure that the drivers and some of the most highly paid professionals in your business, sales representatives, can focus on doing what they do best, selling.

CUSTOM PROGRAMS

The Vario Group will work with clients to facilitate strategies and ideas fashioned in-house to generate pipeline development.